President’s Choice® Children’s Charity ~ Helping Kids Do Anything


President’s Choice® Children’s Charity kicks off spring fundraising campaign 


Moncton, NB, February 12, 2014 – In grocery stores across the country, the President’s Choice® Children’s Charity’s Your Small Change Can Make a Big One campaign starts Friday, February 14.  This campaign aims to raise funds to fight childhood hunger, as well as help families whose children have physical or developmental disabilities. 

Customers can provide support by donating $2 at the checkout at participating Loblaw banner grocery stores in New Brunswick including Atlantic Superstore®, nofrills® and SaveEasy® or online at campaign runs from February 14-27. 

“Our goal at President’s Choice® Children’s Charity is to help kids do anything, which we’ve been able to do year after year with the help of our New Brunswick customers,” said Colin Nicolle, member of President’s Choice® Children’s Charity Board of Directors and vice-president, Atlantic, Loblaw Companies Limited (Loblaw). “This year, we’ve increased our fundraising ambitions with the hopes of helping more kids.” 

President’s Choice® Children’s Charity’s goal is to raise $2.75 million nationally. One hundred per cent of the money raised will go towards helping local kids and their families. In 2013, thanks to the generosity of customers, donors and the support of employees in New Brunswick, President’s Choice® Children’s Charity awarded $600,610 to 93 physically or developmental challenged children and their families and 90 nutrition programs focused on the fight against childhood hunger serving more than 19,240 children across the province.

About President’s Choice® Children’s Charity

President’s Choice® Children’s Charity is celebrating 25 years committed to helping children across Canada, with a focus on supporting children with disabilities and fighting childhood hunger. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the charity has awarded $100 million, supporting more than 1.8 million children. For more information on the President’s Choice® Children’s Charity or to donate online, visit

Loblaw Companies Limited has five corporate social responsibility goals, including Make a Positive Difference in the Community.  President’s Choice® Children’s Charity fundraising is just one example of how Loblaw banner stores continue to be active in communities on national, regional and local levels. 

For more information about President’s Choice® Children’s Charity or to apply for a grant please visit or call 1-866-996-9918.

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